Skip to main content

You are here

About Us

Wheel&Barrow is a unique Australian owned homewares retailer, offering innovation & knowledge in cooking, serving & entertaining with exceptional presentation & customer service standards.

In short, Wheel&Barrow are all about food, entertaining & lifestyle. Purveyors of fine food will tell you that people eat with their eyes first. At Wheel&Barrow we believe the same applies to our customer’s experience in our stores & we aim to engage our customer with a unique product range & innovative approach to store presentation.


Wheel&Barrow stores will offer innovation & knowledge in cooking, serving & entertaining. Our products will be functional & responsive to today’s lifestyles. In support of this we are committed to being recognised by our customers for:

  • Being able to solve our customer’s culinary questions & entertaining needs
  • Listening, empathising & educating customers so they can make informed choices.
  • Offering quality & differentiation with our product ranges; &
  • Exceeding customer expectations in the presentation of our stores & the merchandising of our products.